In July 2025, Al Zaabi Group entered an exclusive agreement to bring Birla White, the white-cement and wall-care brand of Grasim Industries, part of the Aditya Birla Group, to the UAE. The group hosted Himanshu Kapania, Managing Director of Grasim Industries and Business Head for Birla White, as the agreement came together.
Frequently asked questions
Who distributes Birla White in the UAE?
Al Zaabi Group holds an exclusive agreement to distribute Birla White in the UAE, announced in July 2025.
What is Birla White?
Birla White is the white-cement and wall-care brand of Grasim Industries, part of the Aditya Birla Group.
Where can I make trade enquiries for Birla White in the UAE?
For product availability and trade enquiries, contact Al Zaabi Group through its official website.
For product availability or trade enquiries in the UAE, reach Al Zaabi Group directly. This story is part of the UAE business partnerships collection.
About the author
Prateek Saxena is Group General Manager of Al Zaabi Group in Abu Dhabi. Read more on the Al Zaabi Group role page, the About page, or his essays on the Journal.